01 / Audience
Start with what will happen.
Show the list, exclusions and source before content review begins.
Audience review
—Audience defined
—Suppression checked
—Client access ready
Approvals and agency workflow
Review the work before it goes out.
Check the recipient, message and related page before approving the next step. Request a change when something needs attention. Approval and sending stay separate steps.
02 / Content
Make the message accountable.
Keep comments, requested changes and the final approved version in one place.
Content review
—Draft available
—2 comments open
—Approval required
03 / Outcome
Report what followed.
Connect execution to replies, bookings and delivered work so review has a useful ending.
Outcome report
—Send recorded
—Replies linked
—Delivery visible
Controlled execution
Approval is part of the product.
Clear review helps teams move quickly without hiding responsibility.